Effy — groceries, delivered

Fresh groceries and everyday essentialsBrowse freely — sign in only when you orderDelivery costs shown before you paySave items and watch their prices

Effy

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The Effy app is on its way

We’re building Effy for iPhone and Android — the same shop, the same basket, in your pocket. It isn’t in the stores yet. When it is, it’ll be right here.

Keep up with Effy

New products, seasonal picks and the occasional offer. No more than we’d want to receive ourselves, and you can leave whenever you like.

Browse without an account

The whole catalogue is open. We only ask who you are when you place an order.

One basket, one delivery

However many shelves your order comes from, you pay once and track it in one place.

Know before you shop

Set your postcode and we'll tell you straight away whether we deliver to you.

Start your first order

Fresh groceries and everyday essentials, delivered.

Browse the store Search products